Saw this YouTube ad today for Trader Joe’s. I was trying to figure out if it’s viral or not… Carl from Carl’s Fine Films (who supposedly shot it on his Palm Treo) claims it’s “unauthorized” but I’m not convinces… What do you guys think? Our old studio on Bryant was right up the block from Trader Joe’s and as...

I saw this amazing clip on YouTube the other day: I gotta admit that first I thought – wow, kids have way too much time on their hands these days… Then I thought, wait, why the negativity? this is so creative! and amazing! and you know what? It has a great ad-ability (as in, I can see this becoming a great viral ad…) hold on… what if…...

Ad/Campaign Title: Life’s for sharing – Dance Client: T-Mobile Agency: Saatchi & Saatchi London Copywriter: Steve Howell Art Director: Kate Stanners, Paul Silburn and Rick Dodds Planner: Gareth Ellis Account Handling: James Griffiths, Sally Nicholson, Sarah Galea, Celia Wallace Producer: Ed Sayers Media Buying Agency: Mediacom Media Planner:...

On January 15, Saatchi & Saatchi London shot this T-Mobile viral ad with 350 dancers performing routines, as commuters passed through the concourse of the Liverpool Street Station. The hidden TV cameras within the station captured the spontaneous reactions of commuters as they watched the dancers perform: Like many other successful guerrilla/viral campaigns,...