TMobile – Life’s for Sharing – Saatchi & Saatchi, London

Feb 11

Ad/Campaign Title: Life’s for sharing – Dance Client: T-Mobile Agency: Saatchi & Saatchi London Copywriter: Steve Howell Art Director: Kate Stanners, Paul Silburn and Rick Dodds Planner: Gareth Ellis Account Handling: James Griffiths, Sally Nicholson, Sarah Galea, Celia Wallace Producer: Ed Sayers Media Buying Agency: Mediacom Media Planner:...

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T-Mobile Flash Mob Dance Ad (Life’s for Sharing) by Saatchi at Liverpool Street Station, London

Feb 10

On January 15, Saatchi & Saatchi London shot this T-Mobile viral ad with 350 dancers performing routines, as commuters passed through the concourse of the Liverpool Street Station. The hidden TV cameras within the station captured the spontaneous reactions of commuters as they watched the dancers perform: Like many other successful guerrilla/viral campaigns,...

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