So, you want to work in advertising?

AdMaster — Thu, 26 Feb 2009 11:53:07 +0000

I was YouTubbing (is that a verb?) for ads done by Mullen today, and came across this great video for advertising college students (featuring Mullen’s young stars):

www.youtube.com/watch?v=Xt89P2XYgZM

It was filmed in 2007 but everything mentioned is still so relevant for today’s graduates… and on the same topic, but much more recent, Edward Boches, the chief creative officer of Mullen, wrote a really good post on his blog a few days ago, with great tips for advertising graduates looking for a job. It’s geared toward copywriters and art directors but in this industry (and with our economy), I’d like to think everyone should be creative. My favorites are numbers 1, 7, 8, and 10!

8. Create your own brand -- Start a blog. Write what you know (how your generation responds to brands, perhaps). Then learn to distribute your thinking and pov online as well. Take it to Twitter, 12seconds.tv and elsewhere. It will demonstrate ambition and initiative.

10. Come up with that one amazing idea that will make you unforgettable. It’s hard not to hire a someone if you can’t get them off your mind

Read Boches’ 10 job hunting tips for this year’s graduating class:
http://edwardboches.com/home/2009/2/15/10-job-hunting-tips-for-this-years-graduating-class.html

You can read more news about Mullen on AdAge:

http://adage.com/results?endeca=1&search_phrase=Mullen

or visit their YouTube page:

http://www.youtube.com/user/mullenwen

More tubes from Mullen:

www.youtube.com/watch?v=dS2AQBCGwZg

www.youtube.com/watch?v=vIhizx3ZwIQ

www.youtube.com/watch?v=OSu4KzvnKbY

Mullen - Ideas that accelerate success for brands in transition

We’d love to hear some of your tips / comments, or links to other interesting videos on the topic!

The Ad Class » mullen

So, you want to work in advertising?