The Ad Class » brief http://www.theadclass.com For Advertising Students and Professionals Worldwide Tue, 07 Sep 2010 19:03:47 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.theadclass.com http://www.theadclass.com/wp-content/mbp-favicon/favicon.ico The Ad Class How to Write an Amazing Creative Brief – Tips, Ideas & Insights for Great Account Planning http://www.theadclass.com/education/account-planning-tips-how-to-write-amazing-creative-briefs http://www.theadclass.com/education/account-planning-tips-how-to-write-amazing-creative-briefs#comments Sun, 08 Mar 2009 00:10:49 +0000 AdMaster http://www.theadclass.com/?p=451

Lynette Xanders, planner, founder & CEO of  Wild Alchemy interviews James Rice about the account planning and the creative brief:

www.youtube.com/watch?v=2LMr9WCIluU


Guy Murphy, Worldwide Planning Director of JWT talks about the role of account planning:

www.youtube.com/watch?v=UadSxQrzs3A


Murphy talks about the creative brief and the ingredients that go into making a good one:

www.youtube.com/watch?v=rvs5x-7LEno


Murphy talks about consume insights vs. discovery:

www.youtube.com/watch?v=J_sTD5HFm6Y






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