Account Planning Newsletter – Week of March 17th, 2009 A periodic list of things that you may find interesting and of note. By Daniel Berkal The Palmerston Group (1) Don’t use protection. As the first new work since the economic collapse takes to the airwaves, we start to see some common themes. It seems like every major brand has tailored their...

Found this Youtube clip featuring JWT senior creatives talk about good clients vs. bad clients: “To truly inspire great work, what do great clients do? What should they avoid doing?” Here are the key points: 1. Enthusiasm – have a lot of it, share it, infect us with it. 2. Be demanding – but fair. 3. Make us feel we are all on the same...

Lynette Xanders, planner, founder & CEO of  Wild Alchemy interviews James Rice about the account planning and the creative brief: Guy Murphy, Worldwide Planning Director of JWT talks about the role of account planning: Murphy talks about the creative brief and the ingredients that go into making a good one: Murphy talks about consume insights vs....