Super Bowl XLIV (44) 2010 Best Ads/Commercials

Jan 29

According to The Nielsen Company survey released Jan 20, the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field. The survey also reveals that Super Bowl ads are most effective and better remembered if they are aired early rather than later in the game. Other interesting findings were: * Traffic to advertiser Web sites spiked on...

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Ads of the Week (Jan 26, 2010)

Jan 26

A few great ads to start the week with. Enjoy! Client: Sky TV | AD: Labour Agency: DDB New Zealand Creative Director: Adam Kanzer Creatives: James Conner & Christie Cooper For more of Aleksandr Orlov, visit 🙂 http://www.youtube.com/user/CompareTheMeerkat Client: CompareTheMarket.com | AD: Journey of Courageousness Agency: VCCP, London Creative...

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Personal Branding – Using a Blog to Create/Communicate Brand YOU

Nov 05

So, we know you’re a brand. We also know that when you’re looking for a job/internship, potential recruiters/companies will not really see you the way you think you are, but rather, the way YOUR BRAND is being communicated. ” Brand is the sum total of the emotions, thoughts, images, history and gossip that exists in the marketplace about a...

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16 Articles Every Creative Advertising Student Should Read

Sep 24

10 Job Hunting Tips for This Year’s Graduating Class | February 14, 2009 By Edward Boches, Chief Creative Officer @ Mullen http://edwardboches.com/10-job-hunting-tips-for-this-year%E2%80%99s-graduating-class The Top 10 Mistakes in Portfolio Development | November 4, 2005 By Suzanne Pope, Associate Creative Director @ John St.,...

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Dan Pink on Creativity and Motivation (TED & Better Life)

Sep 01

Dan Pink, the author of A Whole New Mind, was recently on TED with an 18-minutes version of his book. He talked about creativity and motivation in the workplace. Very interesting stuff. Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as...

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Seven Documentaries Every Advertising Creative Should See

Aug 27

Is Mad Men responsible for the rash of advertising documentaries coming out lately?     Art & Copy | 89 min | English (USA) | 2009 Genre: Documentary | Director: Doug Pray Official Website: http://www.artandcopyfilm.com/ IMDB: http://www.imdb.com/title/tt1333631/ Screenings: http://artandcopyfilm.org/screenings/ Trailer: Interview with Dough Pray,...

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Account Planning Newsletter – July 15, 2009

Jul 16

Account Planning Newsletter – Week of July 15th, 2009 A periodic list of things that you may find interesting and of note. By Daniel Berkal The Palmerston Group The Kids Don’t Stand a Chance. Considering the rapid rate of churn in our business the past year, it’s increasingly rare for the leaders of our industry to remember that in order to...

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