According to The Nielsen Company survey released Jan 20, the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field. The survey also reveals that Super Bowl ads are most effective and better remembered if they are aired early rather than later in the game. Other interesting findings were:
* Traffic to advertiser Web sites spiked on the day after last year’s Super Bowl (duh)
* In the last five years, the biggest Super Bowl advertiser was Anheuser-Busch, which spent over $100 million on its Bud and Bud Light brands alone.
* Motion Pictures form the biggest category of ad spending, which leads to an immediate surge in online buzz for the advertised films.
According to TNS Media Intelligence, the economic slump have also taken a toll on Super Bowl ads, pushing down the price for only the second time in the game’s history (though they are still the most expensive ads on television).
This year, a 30-second spot is expected to cost anywhere between 2.5M to 2.8M (not including the production costs, just air-time). Final figures will be released after the Super Bowl airs Feb. 7. In the past, an average 30-second ad cost:
2009 -- $3 million
2008 -- $2.7 million
2007 -- $2.4 million
2006 -- $2.5 million
2005 -- $2.4 million
2004 -- $2.3 million
A couple of interesting trends in this 44th Super Bowl:
* Pepsi won’t advertise its drinks for the first time in 23 seasons, joining FedEx and GM, who dropped out last year.
* In their absence, newcomers and smaller companies have snatched up slots in advertising’s biggest showcase.
* From 1990 through 2009, the Super Bowl generated $2.17 billion of network sales, including 1,400 commercials from 210 advertisers (source: TNS)
Watch all Super Bowl 2010 ads during and after the game here:
http://www.spike.com/superbowl
http://www.youtube.com/superbowl
http://superbowlads.fanhouse.com/
http://creativity-online.com/superbowl2010/thespots/
http://www.superbowl-ads.com/
AdWeeks’ 2010 Commercial Players:
http://www.adweek.com/aw/custom-reports/superbowl/chart.jsp
Read more Super Bowl trends from The Nielsen Company:
http://blog.nielsen.com/nielsenwire/?s=super+bowl
Who’s Buying What in Super Bowl XLIV ???
http://adage.com/superbowl10/article?article_id=141168
Super Bowl 2010 on AdAge:
http://adage.com/superbowl10/
Super Bowl 2010 on AdWeek:
http://www.adweek.com/aw/custom-reports/superbowl/index.jsp
USA Today Super Bowl Ad Meter:
http://admeter.usatoday.com/
http://en.wikipedia.org/wiki/USA_Today_Super_Bowl_Ad_Meter
The world’s Largest Collection of Super Bowl Ads (AdLand):
http://adland.tv/SuperBowlCommercials
Top 20 Super Bowl Ads Ever (Creativity-Online):
http://creativity-online.com/superbowl/top20
The Funniest Super Bowl Ads of All Time (Huffington Post)
http://www.huffingtonpost.com/2010/02/05/the-funniest-superbowl-ad_n_449511.html
To view full-motion commercials, storyboards, and ratings that aired during the Super Bowls since 1999, visit Nielsen’s website at:
https://www.nielsenmedia.com/monitorplus/superbowl/
CBS -- Super Bowl’s Greatest Commercials 2009:
http://www.cbs.com/collections/superbowl/
The 10 Best Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/35174030/
The 10 Worst Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/35059361/
The Sleaziest Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/22871730/
Top 10 Sexiest Super Bowl Ads of All Time:
http://www.ranker.com/list/top-10-sexiest-superbowl-commercials-of-all-time/pt_tesla
And last but not least, here are just a few of the upcoming 2010 ads (or teasers). The list will be updated as the ads run during the game:
VW (Meet Sluggy Patterson):
Audi of America (The Green Police):
CareerBuilder.com (Job Fairy):
CareerBuilder.com (Casual Friday):
CareerBuilder.com (Worst Seat):
Doritos (Snack Attack Samurai -- Crash the Super Bowl 2010 Finalist):
Doritos (Smackout -- Crash the Super Bowl 2010 Finalist):
Doritos (Kids These Days -- Crash the Super Bowl 2010 Finalist):
Doritos (House Rules -- Crash the Super Bowl 2010 Finalist):
Doritos (Casket -- Crash the Super Bowl 2010 Finalist):
E*Trade (Barbershop):
E*Trade (Lottery):
Monster.com (Boogeyman):
GoDaddy (Lola, rejected):
GoDaddy:
GoDaddy (Spa):
GoDaddy (News):
Boost Mobile (McMahon, teaser):
Boost Mobile (Singletary, teaser):
Boost Mobile (Distka, teaser):
Bridgestone (Your Tire or Your Life, teaser):
Bridgestone (Whale of a Tale, teaser):
Denny’s (Feeds America):
Dockers (teaser):
CatholicVote.com (Life: Imagine the Potential, rejected by NBC):
Kia:
Dante’s Inferno (Go To Hell):
Universal Orlando Resort (Wizarding World of Harry Potter):
Honda (Accord Crosstour):
Hyundai (Paint):
Hyundai (10 Years, featuring Brett Favre):
TruTV (Groundhog Day, featuring Troy Polamalu):
The Last Airbender (trailer):
Cars.com (Timothy Richman):
Taco Bell (It Rocks, teaser):
We’d love to hear from you before, during or after the game
WHAT’S YOU FAVORITE 2010 SUPER BOWL AD?
COMMENTS?
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