Super Bowl XLIII 2009 Best Ads/Commercials

Jan 29

(30 sec version)

According to the Nielsen Company’s Guide To Super Bowl XLIII, “In 2008, an average of 97.5 million Americans tuned in to FOX to watch the New York Giants beat the New England Patriots, making it the most-watched Super Bowl ever. The event averaged a 43.1% household rating, up from the 2007 game between the Indianapolis Colts and the Chicago Bears, which was watched by 93.1 million viewers and an average of 42.6% of U.S. Homes.”

The cost for a 30-second spot during the 2008 game was $2.7 million, up from $2.4 million in 2007. Total spending for the game reached over $195.7 million.

According to NBC, in 2009 a single 30-second commercial will cost upwards of $3 million (not including the production costs, just air-time). In the past, an average 30-second ad cost:

2008 – $2.7 million
2007 – $2.4 million
2006 – $2.5 million
2005 – $2.4 million
2004 – $2.3 million

Read more of the Nielsen Company s Guide To Super Bowl XLIII:

Who’s Buying What in Super Bowl XLIII ???

Watch all 2009 Super Bowl ads during and after the game here:

To view full-motion commercials, storyboards, and ratings that aired during the Super Bowls since 1999, visit Nielsen’s website at:

Super Bowl Commercials 1969-2009 (AdLand, membership required):

CBS – Super Bowl s Greatest Commercials 2009:

The 10 Best Super Bowl Ads of All Time (MSNBC):

The 10 Worst Super Bowl Ads of All Time (MSNBC):

The Sleaziest Super Bowl Ads of All Time (MSNBC):

Super Bowl 2009 on AdAge:

Super Bowl 2009 on AdWeek:

USA Today Super Bowl Ad Meter:

And last but not least, here are just a few of the 2009 Super Bowl XLIII: It May Be Time

Pepsi Max: I’m Good

Doritos: Free Doritos

Pepsi Max: Ingredients

Pedigree: Maybe You Should Get a Dog

Doritos: New Flavor Pitch

Doritos: Too Delicious

Doritos: Power of the Crunch

Coca Cola: Heist

PETA: Veggie Love

Bud Light: Conan

Teleflora: Talking Flowers

SoBe: Dancers

Hyundai: Genesis

Monster: Moose

GoDaddy: Hearing

Budweiser: Clydesdale Circus

Budweiser: Clydesdale Stick

Budweiser: Clydesdale Generation

Pepsi: PepSuber MC Hammer

Coke Zero: Mean Troy

NBC: LMAO Syndrom David Abernathy

Cheetos: Spoiled Girl

E*Trade: Singing Baby

H&R Block: Death & Taxes

GoDaddy: Danica Patrick Showers The Undercover Nagotiator

Hyundai: Contract

This one was aired right after the game:

The Office Chair Hunting

The concept reminded me of EDS’s Cat Herders ad:

We’d love to hear from you before, during or after the game




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