(30 sec version)
According to the Nielsen Company’s Guide To Super Bowl XLIII, “In 2008, an average of 97.5 million Americans tuned in to FOX to watch the New York Giants beat the New England Patriots, making it the most-watched Super Bowl ever. The event averaged a 43.1% household rating, up from the 2007 game between the Indianapolis Colts and the Chicago Bears, which was watched by 93.1 million viewers and an average of 42.6% of U.S. Homes.”
The cost for a 30-second spot during the 2008 game was $2.7 million, up from $2.4 million in 2007. Total spending for the game reached over $195.7 million.
According to NBC, in 2009 a single 30-second commercial will cost upwards of $3 million (not including the production costs, just air-time). In the past, an average 30-second ad cost:
2008 -- $2.7 million
2007 -- $2.4 million
2006 -- $2.5 million
2005 -- $2.4 million
2004 -- $2.3 million
Read more of the Nielsen Company s Guide To Super Bowl XLIII:
http://en-us.nielsen.com/main/news/news_releases/2009/january/the_nielsen_company0
http://en-us.nielsen.com/etc/medialib/nielsen_dotcom/en_us/documents/pdf/press_releases/2009/january.Par.73953.File.pdf
Who’s Buying What in Super Bowl XLIII ???
http://adage.com/superbowl09/article?article_id=133081
Watch all 2009 Super Bowl ads during and after the game here:
http://www.spike.com/superbowl
http://www.youtube.com/superbowl
http://superbowlads.fanhouse.com/
http://creativity-online.com/?action=news:article&newsId=134162
http://www.superbowl-ads.com/
http://www.superbowlads.us/
https://www.nielsenmedia.com/monitorplus/superbowl/
To view full-motion commercials, storyboards, and ratings that aired during the Super Bowls since 1999, visit Nielsen’s website at:
https://www.nielsenmedia.com/monitorplus/superbowl/
Super Bowl Commercials 1969-2009 (AdLand, membership required):
http://commercial-archive.com/SuperBowlCommercials
CBS -- Super Bowl s Greatest Commercials 2009:
http://www.cbs.com/collections/superbowl/
The 10 Best Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/16691199/
The 10 Worst Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/16790823/
The Sleaziest Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/22871730/
Super Bowl 2009 on AdAge:
http://adage.com/superbowl09/
Super Bowl 2009 on AdWeek:
http://www.adweek.com/aw/custom-reports/superbowl/index.jsp
USA Today Super Bowl Ad Meter:
http://admeter.usatoday.com/
http://en.wikipedia.org/wiki/USA_Today_Super_Bowl_Ad_Meter
And last but not least, here are just a few of the 2009 Super Bowl XLIII:
CareerBuilder.com: It May Be Time
Pepsi Max: I’m Good
Doritos: Free Doritos
Pepsi Max: Ingredients
Pedigree: Maybe You Should Get a Dog
Doritos: New Flavor Pitch
Doritos: Too Delicious
Doritos: Power of the Crunch
Coca Cola: Heist
PETA: Veggie Love
Bud Light: Conan
Teleflora: Talking Flowers
SoBe: Dancers
Hyundai: Genesis
Monster: Moose
GoDaddy: Hearing
Budweiser: Clydesdale Circus
Budweiser: Clydesdale Stick
Budweiser: Clydesdale Generation
Pepsi: PepSuber
Cash4Gold.com: MC Hammer
Coke Zero: Mean Troy
NBC: LMAO Syndrom
Cars.com: David Abernathy
Cheetos: Spoiled Girl
E*Trade: Singing Baby
H&R Block: Death & Taxes
GoDaddy: Danica Patrick Showers
Priceline.com: The Undercover Nagotiator
Hyundai: Contract
This one was aired right after the game:
The Ladders.com: Office Chair Hunting
The concept reminded me of EDS’s Cat Herders ad:
We’d love to hear from you before, during or after the game
WHAT’S YOU FAVORITE 2009 SUPER BOWL AD?
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Related posts:
Am I the only one who likes CareerBuilder’s 30 sec spot but is slightly annoyed by the 60 sec version of the same spot?
All things superbowl advertising (youtubes, links and resources) from a Cal State Fullerton advertising prof http://bit.ly/VW09
The 60 second version of the ad made me want to punch small animals. HATED it. The 30 second version is somewhat better (I can tolerate it, at least). 20 second version might have been perfect.
I couldn’t take even the 30 sec one.