Typography Book Movie Quotes Assignment
This post is for all art-direction / design / creative students out there. Last week we put together a list of some great resources and articles on the topic of Typography. This week we invite you to create your own font book as an added value to your portfolio.
1. Learn typography in a fun and engaging way.
2. Develop your own typographic style while collecting fonts you like, fonts you think you can use in the future, etc.
3. Learn fonts’ anatomy, classification, style, theme, mood and understand how and when to use them.
First, make sure to go over our list of great reads on Typography. Collect at least 20 fonts and design a beautiful font book using a corresponding number of movie quotes (one or two font per quote, one quote per page). Selecting the right font for each quote will demonstrate your understanding of mood, style, classification and typography and art direction. Beautifully designing each page will provide an added value to your portfolio, which will demonstrate to creative directors/creative recruiters your knowledge and understanding of typography.
It’s not a coincidence that a synonym for the word ‘letter’ is the word ‘character’. Letters are like characters and so are typefaces. They each have personality and quirks. Each have something different to say, and when your message and typeface’s voice align – a very powerful and emotional association is made.
In the movie industry, actors and actresses are often being typcasted. In the world of the art director / graphic designer, typefaces can be used to ‘typecast’, set the mood, or give a stronger meaning to the words. You would never cast Kate Winslet to play Rambo or more subtly you wouldn’t want to cast Cameron Diaz to play Eleanor Roosevelt. With the plethora of fonts available today it is not quite as black and white though. There are many typefaces featuring similar personalities that can be used interchangeably. The ability to distinguish their subtle differences allows the designer / art director to harness even more of typography’s power.
[MOVIE: The Good, the Bad and the Ugly | DESIGN BY: Kevin Jones]
1. Use one, or maximum two fonts per quote/page
2. We recommend using a variety of font classifications. If your font book includes 20 fonts for example, you can use:
4 Sans Serif
3 Slab Serif
3. Play with size, dimensions, colors, or any other effect that can help you set the mood, feel, etc.
4. Be careful of over-using any effect (photoshop, illustrator, etc). We have a tendency to enjoy playing with these effects to a point where it might be too much.
5. Remember – simple is better.
6. Use the Best Practices for Combining Typefaces guidelines via SmashingMagazine.
7. Pick quotes most people know – keep in mind that your target audience in this assignment is the creative director / recruiter that might hire you. You’d want them to know most of the movie quotes you pick so they can relate and understand why you’ve picked the fonts you picked.
In 2005, The American Film Institute put together a list of the top 100 movie quotes in American cinema, which can help you locate some of your favorite movie-quotes. For a longer list, you can check out the 400 nominees (PDF).
LiquidGeneration put together a list of “100 Best Movie Lines in 200 Seconds”:
Harry Hanrahan put together “The 100 Cheesiest Movie Quotes of All Time”:
“The Other 100 Best Movie Quotes of All Time”:
and “100 Greatest Horror Movie Quotes of All Time”:
While this assignment is not about moving type (aka motion typography, aka kinetic typography), here are some beautiful example of kinetic typography that demonstrate nice selection of context-relevant typefaces:
The Social Network:
The big Lebowski:
V for Vendetta:
There Will Be Blood: