16 Articles Every Creative Advertising Student Should Read

Sep 24

Be Yourself




10 Job Hunting Tips for This Year’s Graduating Class | February 14, 2009
By Edward Boches, Chief Creative Officer @ Mullen

http://edwardboches.com/10-job-hunting-tips-for-this-year%E2%80%99s-graduating-class




The Top 10 Mistakes in Portfolio Development | November 4, 2005
By Suzanne Pope, Associate Creative Director @ John St., Toronto.

http://ihaveanidea.org/articles/2005/11/04/the-top-ten-mistakes-in-portfolio-development/

* NOTE: Link requires login (free to register). Create an account with IHaveAnIdea and revisit link after login. Believe me, it’s worth it!




10 Tips for Writing a Remarkable Resume in Today’s Creative World | March 21, 2009
By Assaf Avni, Creative Advertising Faculty @ California State University, Fullerton

http://www.theadclass.com/jobs/10-tips-writing-remarkable-resume




25 Non-Random Things About Writing Short | March 20, 2009
By Roy Peter Clark, Faculty/Senior Scholar @ The Poynter Institute for Media Studies

http://www.poynter.org/column.asp?id=78&aid=158294




83 Things I Wish Someone Had Told Me While I Was Learning How to be Creative | November 2005
By Sally Hogshead, Copywriter & Creative Director

http://www.radicalcareering.com/hogblog/?p=41

* NOTE: Originally written for “Pick Me: Breaking Into Advertising and Staying There“.




An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It | September 23, 2007
By Suzanne Pope, Associate Creative Director @ John St., Toronto.

http://ihaveanidea.org/articles/2007/09/23/an-inconvenient-truth-for-copywriters-how-to-write-headlines-and-why-your-career-depends-on-it/

* NOTE: Link requires login (free to register). Create an account with IHaveAnIdea and revisit link after login. Believe me, it’s worth it!
** Downloadable PDF version here (no need to register)




How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising | September 7, 2009
By Suzanne Pope, Associate Creative Director @ John St., Toronto.

http://ihaveanidea.org/natbucket/Ideas_SuzannePope1.pdf




A Note To Student Art Directors | Sept/Oct. 2002
By Hal Curtis, Creative Director @ Wieden+Kennedy, Portland

http://makinads.blogspot.com/2009/08/advice-from-hal.html

* NOTE: Originally published in the September/October 2002 issue of Communication Arts.




Revising Your Creative Concept Without Ruining It | August 5, 2009
By Jim Bosiljevac, Creative Director & Copywriter @ DDB San Francisco

http://makinads.blogspot.com/2009/08/revisions.html




The Agency With the Best Softball Team Does the Worst Creative
By Sally Hogshead, Copywriter & Creative Director

http://makinads.blogspot.com/2009/07/this-article-was-written-for-one.html

* NOTE: Originally published in One Magazine.




Saving Advertising | 2000
By Jelly Helm, (formerly) Executive Creative Director @ Wieden + Kennedy and founder of W+K 12

http://www.emigre.com/Editorial.php?sect=1&id=25

And here’s a transcript or Jelly’s presentation to AIGA Portland’s Designspeaks:
http://oakhazelnut.makerlab.com/2009/09/18/aiga-portlands-designspeaks-with-jelly-helm-transcript-and-event-review/




Design Thinking | June, 2008
By Tim Brown, CEO and president @ IDEO

http://www.ideo.com/images/uploads/news/pdfs/IDEO_HBR_Design_Thinking.pdf

You can read more about Design Thinking on Tim’s blog:
http://designthinking.ideo.com/




Do’s and Don’ts to Consider When Building Your Online Portfolio | March, 2009
By Heidi Ehlers, Founder @ Black Bag Creative Recruitment & Career Management inc.

http://www.blackbagonline.com/inspiration_details.php?id=89




Why Not Take a Moment to Define Success Before You Pursue It? | September, 2009
By Alex Bogusky, Principal @ Crispin Porter & Bogusky

http://alexbogusky.posterous.com/why-not-take-a-moment-to-define-success-befor




73 Ways to Become a Better Writer | July, 2009
By Mary Jaksch, Chief Editor @ WriteToDone.com

http://www.copyblogger.com/better-writer/




Hot to Get a Job in Advertising (a Good Job) | March, 2009
By Scott Goodson, Founder @ StrawberryFrog

http://scottgoodson.typepad.com/my_weblog/2009/03/how-to-get-a-job-in-advertising-a-good-job.html





Can you recommend a few other great reads on the topic?


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