16 Articles Every Creative Advertising Student Should Read

Sep 24

Be Yourself

10 Job Hunting Tips for This Year’s Graduating Class | February 14, 2009
By Edward Boches, Chief Creative Officer @ Mullen


The Top 10 Mistakes in Portfolio Development | November 4, 2005
By Suzanne Pope, Associate Creative Director @ John St., Toronto.


* NOTE: Link requires login (free to register). Create an account with IHaveAnIdea and revisit link after login. Believe me, it’s worth it!

10 Tips for Writing a Remarkable Resume in Today’s Creative World | March 21, 2009
By Assaf Avni, Creative Advertising Faculty @ California State University, Fullerton


25 Non-Random Things About Writing Short | March 20, 2009
By Roy Peter Clark, Faculty/Senior Scholar @ The Poynter Institute for Media Studies


83 Things I Wish Someone Had Told Me While I Was Learning How to be Creative | November 2005
By Sally Hogshead, Copywriter & Creative Director


* NOTE: Originally written for “Pick Me: Breaking Into Advertising and Staying There“.

An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It | September 23, 2007
By Suzanne Pope, Associate Creative Director @ John St., Toronto.


* NOTE: Link requires login (free to register). Create an account with IHaveAnIdea and revisit link after login. Believe me, it’s worth it!
** Downloadable PDF version here (no need to register)

How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising | September 7, 2009
By Suzanne Pope, Associate Creative Director @ John St., Toronto.


A Note To Student Art Directors | Sept/Oct. 2002
By Hal Curtis, Creative Director @ Wieden+Kennedy, Portland


* NOTE: Originally published in the September/October 2002 issue of Communication Arts.

Revising Your Creative Concept Without Ruining It | August 5, 2009
By Jim Bosiljevac, Creative Director & Copywriter @ DDB San Francisco


The Agency With the Best Softball Team Does the Worst Creative
By Sally Hogshead, Copywriter & Creative Director


* NOTE: Originally published in One Magazine.

Saving Advertising | 2000
By Jelly Helm, (formerly) Executive Creative Director @ Wieden + Kennedy and founder of W+K 12


And here’s a transcript or Jelly’s presentation to AIGA Portland’s Designspeaks:

Design Thinking | June, 2008
By Tim Brown, CEO and president @ IDEO


You can read more about Design Thinking on Tim’s blog:

Do’s and Don’ts to Consider When Building Your Online Portfolio | March, 2009
By Heidi Ehlers, Founder @ Black Bag Creative Recruitment & Career Management inc.


Why Not Take a Moment to Define Success Before You Pursue It? | September, 2009
By Alex Bogusky, Principal @ Crispin Porter & Bogusky


73 Ways to Become a Better Writer | July, 2009
By Mary Jaksch, Chief Editor @ WriteToDone.com


Hot to Get a Job in Advertising (a Good Job) | March, 2009
By Scott Goodson, Founder @ StrawberryFrog


Can you recommend a few other great reads on the topic?

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