2. My second aha moment was that now I know why I am not great at drawing. Even though I love to draw and paint, I have been using my left side of the brain to do a right brained task.

3. Third and final aha moment was that maybe I should consider home schooling my kids in order to help them strengthen their creativity. Public schools only seem to focus on the academics and not creativity and helping students have good self esteem.

1) It was so interesting to hear what the CEO found as being most important in his Market. It was important for him to have a profit that was due to the promotion of health and well being in people. I thought that idea was amazing, especially since whole foods is the largest growing market.

2) The Idea of Empathy was very interesting as well. When he spoke about how women are better at this then men, and that empathy was important in everything in our daily lives, that was awesome. It reminds us that we have to give meaning and passion in the things that we do in our lives. So many times we find ourselves doing jobs that are told to us as important. We look away from passion and enjoying the work. This is a great way to think of life choices.

3) The story about the wine bottles was amazing. I love drinking wine and i never thought to take time and really read the stories behind the bottles. I always mainly looked at the type of wine, the taste and where it was from. His emphasis on story and the importance was amazing. The story on the back of the bottle was just as interesting as looking at the make of the wine for me. I now am going to read the back of the bottles when i do drink wine to see if they have a story attached to them. Its brought a new curiosity to that industry.

This was a really great video to watch. A lot of good points were made!

1) The idea of all the extra stuff we have was really interesting to me. In my house my mom keeps everything! She does not let us throw away anything and she keeps all the things the rest of my family throws away! I just need some extra space! I think its funny that people have so much stuff they have in storage and they don’t even need, and will probably never use, and when they do need it can never find it, and just buy it. This also made me think about where all this stuff (as in like matter) is coming from, and where is it going to go? Like all the actual materials made to make this stuff are we going to eventually recycle some? burn the rest? make some new useless stuff? I am waiting for a movement to do something with all this stuff!

2) I also thought it was interesting the democratization of the search for meaning. I think everyone is starting to feel this way, just lots of people are afraid to take some action. I see a lot more people that were on a route to do a left brain job, totally change their routes to something more creative now. I think its great that these things that people actually enjoy doing like he said are actually being more useful in society. I think lots of people are just afraid to cross over to the other side because they have been taught the other way for the first half of their lives, this is barely the beginning of the moment and everyone is so hesitant.

3) I just think the whole idea of left hemisphere and right hemisphere is so strange to me. I hate that I had this question like in 5 exams and each time I forget which side is which. I always understood the concept but as soon as it came up in an exam I thought it would be the last time and never thought about it again, and sure enough it always came up again. When studying for a test it was just the last thing I would think about it, even right now I forget which side is which =/

1) I liked his point of the importance of story and how the back story of products, services, and experiences is a very important differentiators used by a range of different industries.

2) Facts are free! Knowledge is power and many people do not realize how easily they can find information and use it to benefit their lives. The abundance of knowledge that we can receive from books, the internet, people, etc. allow us to understand how and why things are happening. It is interesting how learning one new fact or statistic can change your whole outlook on something.

3) I have heard of businesses for profit and no for profit, but I had never heard of “not only for profit”. The idea behind this shows that there can be a purpose and a profit behind anything. This is a motivator because it shows that there can be extrinsic motivators that help people carry on. I like this idea of gaining more than just an income from a job, but gaining other valuable things from it. The more you put into something, the more you will get out of it.

2. ROUTINE!!! there are soooo many jobs out there that where the success is made up of just routines. A set of rules, scripts, financial analysis, steps that will take you to the right step. An example, a uncontested divorce. To file one you need to pay a lawyer $2,000 just to pretty much read over a document that is ALREADY DONE and he just needs to bless it..WHAT A F**KIN waste of money!!!! Now you can go online and just get the forms done there for only $249. All routine jobs (left side brain) are becoming obsolete.

3. the 6 abilities that matter the most. Out of those 6, 2 hit home the most for me.
– Design—- Every business is a designer no matter what company it is. Bagel shop, grocery store and even a major car manufacture like GMC. There are more cars then people in todays society and any car can take you to from point A to point B, but now its a matter of getting you there in entertainment and in the customers own personal comfort. Having a company being literate in design is key.
– Story—The wine example. Meaning wines that describe the wine in languages that most people wouldnt understand. Then the wine called @ brothers Big tattoo wine. A basic story of how the brothers, one being a wine importer and the other being a tattoo artist. They created the wine in the name of their mother who died of cancer, each bottle of wine sold they donate .50 cents to a cancer fund in the name of their mother.

2. The story about the 2 brothers who started there wine business in honor of their mother. The donation of 50 cents to cancer related funds was emotionally touching, and goes to show that meaning plays an vital part in this world.

3. I found the laughter clubs started in India by a doctor quite interesting due to the fact that my dad had actually told me about this earlier. I had thought it was a good idea then, but now I see it has made an impact on thousands of people looking for a meaningful life. The scales are in the process of falling of my eyes

1) the designer toilet brush example: in a world of abundance it is necessary to compete by right brain features. even the most mundane products, services and experiences have become objects of desire in a crowded market place. its funny to think that we have designer household items… i also wonder why no one has ever thought of a technology based toilet brush.

2)economies used to be about routines and right answers and while our schools are obsessed with this way of thinking, they can be outsourced and automated ; it is more important to think about novelty and nuance because this is what our economies are about now! interesting… hopefully our schools become more “right sided” friendly.

3) the proctor and gamble and general motors statement about how important it is to be design literate in such economies. interesting to know how important design and constant creativity create more successful businesses.

great video!!

2. The structure of education should be changed to better fit a new generation of thinkers and as well as the people who don’t fit into the category can have a different way of going about it.

3.I really feel that having Mr. Pink or others like him working towards a different standard that will ultimately make people’s lives better is great. This means that more and more people are considering the world we live in and how to make it better.

WOW!! Interesting video

2. Empathy is a crucial part to good advertising. I though this was a great point becuase people will be more likely to respond to a advertisement of a brand/cause/campaign if they have an emotional investment in it. Campaigns like the Pedigree Adoption Drive take full advantage of this point.

3. College curriculums and educational strategies should be reinvented. This, as is highlighted byt he recent Kaplan advertisements, is completely true. Standardized tests and a focus on memorization instead of critical thorught have created a workforce of people who can reguritate the same facts, yet rarele can come up with original ideas of their own. This starts not in college, but in elementary school here kids are taught to pass the standardized tests and little more becuase of pressure placed on teachers to make the NCLB cut.