How to Write an Amazing Creative Brief – Tips, Ideas & Insights for Great Account Planning

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Mar 07

Lynette Xanders, planner, founder & CEO of  Wild Alchemy interviews James Rice about the account planning and the creative brief:


Guy Murphy, Worldwide Planning Director of JWT talks about the role of account planning:


Murphy talks about the creative brief and the ingredients that go into making a good one:


Murphy talks about consume insights vs. discovery:






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