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How to Write an Amazing Creative Brief – Tips, Ideas & Insights for Great Account Planning

Posted in Education. on Saturday, March 7th, 2009 by AdMaster Tags: brief, ideas, JWT, Planning, Wild Alchemy
Mar 07
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Lynette Xanders, planner, founder & CEO of  Wild Alchemy interviews James Rice about the account planning and the creative brief:


Guy Murphy, Worldwide Planning Director of JWT talks about the role of account planning:


Murphy talks about the creative brief and the ingredients that go into making a good one:


Murphy talks about consume insights vs. discovery:






Related posts:

  1. Account Planning Newsletter – July 15, 2009
  2. Account Planning Newsletter – March 17, 2009
  3. 10 Tips for Writing A Remarkable Resume in Today’s Creative World
  4. Great / Best / Amazing / Ads / Commercials – Google Custom Search (multi-website-search)
  5. 16 Articles Every Creative Advertising Student Should Read

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