Julian Koenig vs. George Lois on This American Life (episode 383 – Origin Story)
This week’s episode of This American Life had a very interesting story on Julian Koenig, (Herschon Garfield, Helmut Krone, DDB) the copywriter/father of Volkswagen’s “Think Small” and “Lemon” (among many other famous ads) and his dispute with George Lois (Art Director) over who came up with what.
Here’s the complete episode (including the prologue, and acts I,II,III, and IV):
For more info on this episode, visit This American Life.
Interestingly enough, in the AEF/Yahoo series “Giants of Advertising” Lois said: “I’ve lied, cheated, stole”:
Here’s Koenig telling the story: