Loewe – Extremely Realistic Sound / By Scholz & Friends, Berlin

Mar 05

Loewe, a German electronics manufacturer  &  Scholz & Friends, Berlin produced this great TV spot. Originally aired in Germany but now it’s all over the web, plus since there are no words, the concept is language-proof…

Super simple idea, great execution and most of all, fun to watch. Extremely Realistic Sound:

Inspired by Abbott Costello (“My Bonnie Lies Over the Ocean” in the 1945 movie “Naughty Nineties.”)? Maybe… Who knows… 🙂

Agency: Scholz & Friends, Berlin, Germany [join their Youtube Channel here]
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E
Aired: December 2008

Ads of the World provided a downloadable Hi-Res QuickTime version:


Loewe - Extremely Realistic Sound

Loewe - Extremely Realistic Sound

Coincidently, or not, Scholz & Friens agency’s branding philosophy and tagline is “Orchestra of Ideas“.

” Scholz & Friends is synonymous with orchestrated communication. Imagine the brand idea as the conductor, with the agency playing the part of the orchestra. For more information about each instrument and our services, please click on the discipline in the orchestra.”

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