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	<title>Comments on: Good Client &#8211; Bad Client &#8211; 30 Things All Clients Should Know About Working with Their Ad Agency</title>
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	<link>http://www.theadclass.com/account-planning/good-client-bad-clients-30-things-about-working-with-agencies</link>
	<description>For Advertising Students and Professionals Worldwide</description>
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		<title>By: linduh</title>
		<link>http://www.theadclass.com/account-planning/good-client-bad-clients-30-things-about-working-with-agencies/comment-page-1#comment-1603</link>
		<dc:creator>linduh</dc:creator>
		<pubDate>Tue, 13 Oct 2009 17:17:15 +0000</pubDate>
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		<description>Don’t schedule meetings to discuss new initiatives and request proposals for projects that are never going to materialize. (Believe it or not. You are not doing us a favor.).</description>
		<content:encoded><![CDATA[<p>Don’t schedule meetings to discuss new initiatives and request proposals for projects that are never going to materialize. (Believe it or not. You are not doing us a favor.).</p>
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		<title>By: Mr. Timo Matero</title>
		<link>http://www.theadclass.com/account-planning/good-client-bad-clients-30-things-about-working-with-agencies/comment-page-1#comment-230</link>
		<dc:creator>Mr. Timo Matero</dc:creator>
		<pubDate>Thu, 26 Mar 2009 21:50:55 +0000</pubDate>
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		<description>Also realize that there are many ways to gauge the success of a creative project.  There&#039;s Return on Investment, Return on Objective, and Return on Momentum.  All three are required to make a campaign successful.</description>
		<content:encoded><![CDATA[<p>Also realize that there are many ways to gauge the success of a creative project.  There&#8217;s Return on Investment, Return on Objective, and Return on Momentum.  All three are required to make a campaign successful.</p>
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