Super Bowl XLIV (44) 2010 Best Ads/Commercials
According to The Nielsen Company survey released Jan 20, the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field. The survey also reveals that Super Bowl ads are most effective and better remembered if they are aired early rather than later in the game. Other interesting findings were:
Dan Pink on Creativity and Motivation (TED & Better Life)
Dan Pink, the author of A Whole New Mind, was recently on TED with an 18-minutes version of his book. He talked about creativity and motivation in the workplace. Very interesting stuff.
Seven Documentaries Every Advertising Creative Should See
Is Mad Men responsible for the rash of advertising documentaries coming out lately?
Account Planning Newsletter – July 15, 2009
Account Planning Newsletter – Week of July 15th, 2009
A periodic list of things that you may find interesting and of note.

By Daniel Berkal
The Palmerston Group
Top Advertising Network Opportunities In Southern California (LA OC SoCal)
If you’re looking for a job, internship, or just want to network for the sake of networking (yeah right
, here are a few network opportunities in the SoCal area (Los Angeles, Orange County, San Diego, etc):
Julian Koenig vs. George Lois on This American Life (episode 383 – Origin Story)
This week’s episode of This American Life had a very interesting story on Julian Koenig, (Herschon Garfield, Helmut Krone, DDB) the copywriter/father of Volkswagen’s “Think Small” and “Lemon” (among many other famous ads) and his dispute with George Lois (Art Director) over who came up with what.
Brand (re-brand) Samsung = AWESOMENESS (Extreme Sheep LED Art & Samsung SSD Awesomeness)
Two Samsung virals in one week… Seems like someone at Samsung is trying to be AWESOME…
Account Planning Newsletter – March 17, 2009
Account Planning Newsletter – Week of March 17th, 2009
A periodic list of things that you may find interesting and of note.
10 Tips for Writing A Remarkable Resume in Today’s Creative World
Most people think the purpose of a resume is to get you a job. Wrong. The purpose of a resume is to get you an interview. Similarly, most people think the purpose of an interview is to get you the job. Wrong again.
Top 20 Social Networks and Social Media Websites for Advertising Students / Professionals
- 20 Facebook Advertising Groups You Should Join
- 20 LinkedIn Advertising Groups You Should Join
- Top 20 Social Networks and Social Media Websites for Advertising Students / Professionals
20 LinkedIn Advertising Groups You Should Join
- 20 Facebook Advertising Groups You Should Join
- 20 LinkedIn Advertising Groups You Should Join
- Top 20 Social Networks and Social Media Websites for Advertising Students / Professionals
20 Facebook Advertising Groups You Should Join
- 20 Facebook Advertising Groups You Should Join
- 20 LinkedIn Advertising Groups You Should Join
- Top 20 Social Networks and Social Media Websites for Advertising Students / Professionals
Good Client – Bad Client – 30 Things All Clients Should Know About Working with Their Ad Agency
IKEA – Save The Lamp & Moo Cow – Unboring (2002) / By Crispin Porter + Bogusky
These are older (2002) commercials for IKEA produced by Crispin Porter + Bogusky, Miami and directed by Spike Jonze (Director, Being John Malkovich, Tenacious D, Adaptation, etc) and Clay Williams.
The Giant Puzzle Campaign by Ravensburger Puzzles / Scholz & Friends, Berlin
By Hayley Honeycutt / CSUF
Loewe – Extremely Realistic Sound / By Scholz & Friends, Berlin
Loewe, a German electronics manufacturer & Scholz & Friends, Berlin produced this great TV spot. Originally aired in Germany but now it’s all over the web, plus since there are no words, the concept is language-proof…
Smashing Magazine – 10 Steps To The Perfect Portfolio Website / Blog
Smashing Magazine published a great post today with 10 Steps To The Perfect Portfolio Website and while at it, they included 40+ beautiful personal portfolio websites. Great stuff:
So, you want to work in advertising?
I was YouTubbing (is that a verb?) for ads done by Mullen today, and came across this great video for advertising college students (featuring Mullen’s young stars):
The Barclaycard Waterslide Ad / Making of / Challenge / Competition – BBH London
What a great ad idea… Love the moment when he get stuck in the middle of the slide…
The ad was filmed in Brazil (Rio de Janeiro and São Paulo):
Daniel Pink – A Whole New Mind – Book/DVD (Better Life Media) Review / Concepts / Ideas
After reading Daniel Pink’s amazing book A Whole New Mind, and then watched the DVD (55 minutes, basically him going over all of the main ideas in the book), I had SO MANY thoughts…
If I Made a Commercial for Trader Joe’s – Carl’s Fine Films
Saw this YouTube ad today for Trader Joe’s. I was trying to figure out if it’s viral or not… Carl from Carl’s Fine Films (who supposedly shot it on his Palm Treo) claims it’s “unauthorized” but I’m not convinces… What do you guys think?
Who Do You Follow on Twitter?
Who do you think every advertising student, educator or professional should follow on Twitter?
Bike Hero (Guitar Hero) Viral Ad – Prisoner of Society (by The Living End / Droga5 / Smuggler)
I saw this amazing clip on YouTube the other day:
Best of TED Conference 2009 – Elizabeth Gilbert – A different way to think about creative genius – OLE !
TED 2009 took place this weekend 20 minutes from my place. For a few moments about a month ago, I was actually playing with the idea of paying the $6000 for the 3-day conference but then came reality – $6000?!? A few moments later, when reality kinda’ took a nap, play came back and said:
TMobile – Life’s for Sharing – Saatchi & Saatchi, London
Ad/Campaign Title: Life’s for sharing – Dance
Client: T-Mobile
Agency: Saatchi & Saatchi London
Roadtrip Nation – The Open Road
The Roadtrip Nation “epidemic” started in 2001 with “The Open Road” movie but it didn’t really tip until 2004 when PBS decided to make it a series.
T-Mobile Flash Mob Dance Ad (Life’s for Sharing) by Saatchi at Liverpool Street Station, London
On January 15, Saatchi & Saatchi London shot this T-Mobile viral ad with 350 dancers performing routines, as commuters passed through the concourse of the Liverpool Street Station. The hidden TV cameras within the station captured the spontaneous reactions of commuters as they watched the dancers perform:
























































