In these step-by-step instructions and video tutorialw, you’ll learn how to setup a WordPress blog in just a few hours – from buying a domain name (URL), setting up a hosting server, email forwards, WordPress installation and configuration, installing important plugins, SEO, and a few additional tutorials on how to be an amazing blogger.
According to The Nielsen Company survey released Jan 20, the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field. The survey also reveals that Super Bowl ads are most effective and better remembered if they are aired early rather than later in the game. Other interesting findings were:
Dan Pink, the author of A Whole New Mind, was recently on TED with an 18-minutes version of his book. He talked about creativity and motivation in the workplace. Very interesting stuff.
Is Mad Men responsible for the rash of advertising documentaries coming out lately?
Account Planning Newsletter – Week of July 15th, 2009
A periodic list of things that you may find interesting and of note.
By Daniel Berkal
The Palmerston Group
If you’re looking for a job, internship, or just want to network for the sake of networking (yeah right 
, here are a few network opportunities in the SoCal area (Los Angeles, Orange County, San Diego, etc):
This week’s episode of This American Life had a very interesting story on Julian Koenig, (Herschon Garfield, Helmut Krone, DDB) the copywriter/father of Volkswagen’s “Think Small” and “Lemon” (among many other famous ads) and his dispute with George Lois (Art Director) over who came up with what.
Two Samsung virals in one week… Seems like someone at Samsung is trying to be AWESOME…
Account Planning Newsletter – Week of March 17th, 2009
A periodic list of things that you may find interesting and of note.
Most people think the purpose of a resume is to get you a job. Wrong. The purpose of a resume is to get you an interview. Similarly, most people think the purpose of an interview is to get you the job. Wrong again.
These are older (2002) commercials for IKEA produced by Crispin Porter + Bogusky, Miami and directed by Spike Jonze (Director, Being John Malkovich, Tenacious D, Adaptation, etc) and Clay Williams.
By Hayley Honeycutt / CSUF
Loewe, a German electronics manufacturer & Scholz & Friends, Berlin produced this great TV spot. Originally aired in Germany but now it’s all over the web, plus since there are no words, the concept is language-proof…
Smashing Magazine published a great post today with 10 Steps To The Perfect Portfolio Website and while at it, they included 40+ beautiful personal portfolio websites. Great stuff:
I was YouTubbing (is that a verb?) for ads done by Mullen today, and came across this great video for advertising college students (featuring Mullen’s young stars):
What a great ad idea… Love the moment when he get stuck in the middle of the slide… The ad was filmed in Brazil (Rio de Janeiro and São Paulo):
After reading Daniel Pink’s amazing book A Whole New Mind, and then watched the DVD (55 minutes, basically him going over all of the main ideas in the book), I had SO MANY thoughts…
Saw this YouTube ad today for Trader Joe’s. I was trying to figure out if it’s viral or not… Carl from Carl’s Fine Films (who supposedly shot it on his Palm Treo) claims it’s “unauthorized” but I’m not convinces… What do you guys think?
Who do you think every advertising student, educator or professional should follow on Twitter?
I saw this amazing clip on YouTube the other day:
TED 2009 took place this weekend 20 minutes from my place. For a few moments about a month ago, I was actually playing with the idea of paying the $6000 for the 3-day conference but then came reality – $6000?!? A few moments later, when reality kinda’ took a nap, play came back and said:
Ad/Campaign Title: Life’s for sharing – Dance
Client: T-Mobile
Agency: Saatchi & Saatchi London
The Roadtrip Nation “epidemic” started in 2001 with “The Open Road” movie but it didn’t really tip until 2004 when PBS decided to make it a series.
